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Almost ever person who browses online has added a post of something they later regret. These posts stay there forever, what’s online is more or less permanent. A body of public content can be used by an enemy and rivals who would ruin your good online reputation, or destroy your career. Why Online Reputation Management is Important In this tough economy, employers are being more selective before hiring new employees. They are utilizing social media sites such as Twitter and Facebook and the search engine Google to look into the history of a hire to be as part of the normal vetting process. Facebook and other social sites are known to be laid back, and they’re a place where members let their virtual hair down. People have been known to give specific details about their alcohol and drug problems and air their interpersonal disputes.

If you looked at your posts on social media sites is probably not a pretty sight. Online reputation management can remove past posts that make a person appear reckless or abusive to potential clients or employers. Reputation Management Businesses You may believe that your modus operadi in the business world has been spotless, but not all of your possible customers may agree with this. Your reputation and your business could be all but ruined in a matter of seconds due to the the spread of negative posts on social media websites. Business competitors, rivals and former customers have been known to post half truths and outright lies on these sites to smear the reputation of businesses for the sole purpose of getting revenge - or to gain an upper hand in business. Online reputation management firms can help fix your reputation, and save your reputation online. Future customers are known to visit review sites, this makes it all that more an important service for your business. Online Reputation Management For Other Reasons Not everybody who chooses online reputation management does so for business purposes. When people date, it’s normal and expected for a new dating partner to “Google” the other person to see what comes up. An embarrassing personal history that’s very public could easily put the kibosh on the new relationship. Those who wish to enter politics and other areas of public life are advised to clean up their online history by using online reputation management services. There’s nothing like years of work building a coalition and a positive reputation - only to see it dashed in hours by a scandalous picture or an embarrassing quote from years ago. The Internet is an amazing resource that brings people together, and it can be your friend or enemy depending on how you use it. Online reputation management can help bring closure to negative parts of your past.

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