Someone come keep me company 35



Direct mail must make exclusive effect to improve response rates.

Direct mail remains some measurable communication medium designed to achieve named peoples who represent significant prospects or customers. To use the medium efficiently, it is important to increase response rates. According to the Direct Selling Association, in 2010, mailings regarding letter-sized envelopes achieved some reply rate of 3.42 percent for a record produced by means of a mailing house plus 1.38 percent for any company's internal prospect list.

Trouble: Moderate

Instructions

1 Keep refining your mailing list. Question the sales force to offer upward-to-date customer plus prospect information. Add details of new clients plus prospects to the mailing list. Reduce wasted mailings by means of removing from-of-date contact information. Search internet site, magazines and newspapers to identify new prospects. Include response systems in all marketing communications to acquire new prospects.

2 Personalize the mailing. Address the prospect by identify, rather besides Dear Sir or Madam. Turn write the address on the envelope and use some stamp, rather besides a franked postmark. That level of personalization separates a direct mail campaign from competitive mailings, according to Web company SEO Hosting. From the content of the mailer, employ the word "you" often to add additional personalization.

3 Write a powerful headline to get the attention of the reader. Operate words like new, improved and better to draw attention instantly. Offer the prospect benefits all through the mailer. Hold your paper style simple, with short sentences also paragraphs. Use headings and subheadings to guarantee that the reader selects up key messages without having to read the complete text.

4 Include an motivation to respond. Make absolutely the inducement is relevant to the prospect. Offer business prospects a free of charge duplicate of one valuable report or an invitation to a seminar, to instance. Incentivize consumers in free gifts or specific discounts if they buy within an agreed time.

7 Follow up on the mailing by way of a phone phone. Combining primary mail with telemarketing can improve reply rates. According to direct selling agency Person to Individual Direct, marketers should use direct mail for the easy sales and save telemarketing for the harder ones. Integrate direct mail by means of additional marketing activities. Use the same creative theme on all promoting communications to reinforce the message also effectiveness of the direct mail campaign.

References

Immediate Marketing Association: DMA Releases 2010 Response Rate Trend Report SEO Hosting: How to Increase Your Direct Mail Response Rate; Eric Brantner; October 2009 Person to Person Direct; Producing Telemarketing One Time Offers Perform with You

Photo Credit Stockbyte/Stockbyte/Getty Images ;

Read Next: