Amazon FX SEO 83



Calculate Kei

Internet marketing remains a competitive field. There are dozens of Web marketing companies promising to boost search engine optimization (SEO) and pay out per click campaigns (PPC) by helping you to find the "optimal" keyword strategy. The Keyword Effective Index (KEI) is any way to quantify and compare the make use of of different keywords based on rank plus return on investment (ROI).

1 Evaluate the formula with calculating KEI. A single formula for KEI is (number of searches per month)^2 / total amount about competitors.

2 Define your variables. To assist explain let's define two different variable scenarios: Keyword Some - Number of searches made yous 1,000 per day or 30,000 each month. The number of competitor pages (number about results found on Google) is 5 million. Keyword B - Amount of searches made is 5,000 per daytime or 150,000 each calendar month. The amount of competitor pages (number of results found on Google) is 2 million. You can find this info using Google or Wordtracker Keyword seek (see Means for some link to the web site).

3 Calculate the KEI for Keyword A. The equation yous 30,000^2 / 5 million = 180.

4 Calculate the KEI with Keyword B. The equation yous 50,000^2 / 5 million = 500.

5 Interpret the results. According to the KEI definition, the greatest keywords are those that experience many searches together with tiny competition in the search results. Within common, a low KEI is better over a better one. Therefore, Keyword A (180) is a superior value than Keyword B (500). Word the numerator is an exponential function; that remains, the number of keyword searches each month may change your KEI considerably.

Tips & Warnings

Small KEIs are typically a better worth, although calculating KEIs remains a "garbage in, rubbish outside" exercise, so be guaranteed to validate the source of your information. KEI does not measure the quality regarding the competition.

Assets

WordTracker: Keyword Seek Sample KEI Chart Analysis

Photo Credit website ;

Read Subsequent: