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The first thing you have to do is figure out who you're trying to sell your services to. Unless you know who your target market is, you'll be wasting a lot of time, money and effort in advertising campaigns which simply aren't reaching the right market with the right message. You probably have clients with a variety of demographics; in which case you'll need to run separate campaigns to get your message across.

Let's suppose that your business provides fitness services including individual and group training and coaching and a fitness boot camp. One of the most valuable fitness business marketing tips you'll ever hear is this: don't use the same advertising for each of these target groups. Instead, determine who the most likely audience is for each message. Are these people more likely male, female, or a mixed group? Are they affluent or are the more likely to be in search of lower-cost fitness services? Knowing who your market is allows you to decide how and where to advertise your services.

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