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Neopets (initially NeoPets) is a virtual pet website that was established by Adam Powell and Donna Williams about November 15, 1999. 2 years soon after the web site was launched, Adam Powell and Donna Williams sold a majority share to a consortium of market players guided by Doug Dohring. On June 20, 2005, Viacom bought Neopets, uds160 million.

Neopets allows the creation of virtual pets which inhabit the virtual arena of Neopia. Tourist can create a forex account and take care of up to 4 virtual pets, getting them food, toys, clothes, along with other accessories making use of the internet currency called Neopoints, and Neocash. Neopoints is gained through playing games, buying the game's stock market, trading, and winning challenges, while Neocash need to be purchased with revenue, even though certain events may allow consumers to make Neocash for no charge. Users can explore the world of Neopia with their Neopets and connect with one another through the Neoboards, NeoMail, guilds, and Key Quest. Neopets also operates a pay-to-play version known as Neopets Premium, which offers additional features and advantages including Neopets Webmail, The Super Store Wizard and access to the Premium Boards for a monthly fee of US$7.99. Neopets, Inc. produces and sells a wide selection of Neopets merchandise, like plushies (discontinued), stickers, notebooks, 3 video games, and a trading card game. Neopets is set in the fantasy lands of the virtual world of Neopia, which has its calendar as well as timezone running concurrent with the real-world Pacific Time. It has its own economy and stock marketplace based on the Neopoint. Players earn Neopoints through various means such as playing games and marketing items. Once earned, they may be spent or used to buy numerous products and services. On visiting the site, visitors can produce a free account. Users can create up to five accounts per email but the regulations state that just one account can be used to make neopets; that account is known as a "main" and the sleep as "sides". An user then renders a Neopet from the available 54 and prefers its distinctive identify, physical qualities, and character and can own up to four per account. When creating a neopet, consumers might choose between three sets of randomly rolled stats useful for fighting in the Battledome. Players are expected to feed and care for their Neopets when they grow starving or ill, even though they won't die if they are overlooked.[25] New users start out with a beginner pack of different items which introduce basic popular features of the site, including food for eating a pet. Much more items can be bought from other users or from non participant characters' department stores. Users tend to be free to choose their have path in the world of Neopia, that may include gathering items, battling different Neopets, doing quests, playing games and much more. Consumers can connect with their Neopets by reading books for them, taking care of them, and playing along. They can train their Neopets to be fighters in the Battledome against different player's Neopets or against non-player characters. Wearable items, like certain clothing, may be used to customise a Neopet. Players can develop a customisable Neohome for their Neopets and also provide it with furniture, wallpaper, and floor. Users found busting the regulations blow the Conditions and terms might be sent a caution, have their account suspended, be temporarily blocked, or perhaps have their account forever deactivated. If the holder of a "frozen" account finds the cause for deactivation incorrect, they may contact the Neopets support team and possibly regain access inside account.