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Figure out Kei

Net marketing is a competitive area. There are dozens of Net marketing companies promising to enhance search engine optimization (SEO) plus pay per click campaigns (PPC) by assisting you to find the "optimal" keyword system. The Keyword Efficient Index (KEI) yous a way to quantify and compare the use of different keywords based on rank and return on investment (ROI).

Instructions

1 Evaluate the formula with calculating KEI. One formula for KEI is (amount about searches per month)^2 / total number of competitors.

2 Define your variables. To help explain let's define two different variable scenarios: Keyword Any - Amount about searches made yous 1,000 per day or 30,000 per month. The number of competitor pages (amount about results found on Google) yous 5 million. Keyword B - Quantity of searches made is 5,000 per day or 150,000 per month. The quantity of competitor pages (number of results found on Google) is 2 million. You can get this information using Google or Wordtracker Keyword search (see Resources for a link to the internet site).

3 Calculate the KEI for Keyword A. The equation remains 30,000^2 / 5 million = 180.

4 Figure out the KEI for Keyword B. The equation is 50,000^2 / 5 million = 500.

5 Interpret the results. According to the KEI definition, the best keywords are those that experience numerous searches with little competition on the search results. In general, a low KEI is preferable over some higher some. As a result, Keyword A (180) is a better value besides Keyword B (500). Note the numerator is an exponential function; that is, the quantity about keyword searches each month can change your KEI considerably.

Suggestions & Warnings

Low KEIs are typically any better value, still calculating KEIs is a "garbage in, garbage from" exercise, so be sure to certify the resource of your information. KEI does not measure the quality of the contest.

Assets

WordTracker: Keyword Search Sample KEI Chart Analysis

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