User:GarrittSpelman2584

Here’s the big secret with most restaurant marketing efforts: They focus on only one goal: Getting NEW Customers. In the real world, your marketing efforts need to be focused on four different areas: What I Call “The Four Horsemen of Independent Restaurant Marketing”: Horseman #1: Attracting the right new customers Horseman #2: Elevating your guests to new levels of involvement Horseman #3: Increasing the velocity of your guests (how frequently they visit) Horseman #4: Reengaging “lost” customers (guests you never see any more.) When planning a marketing budget, or deciding whether to invest in a particular advertising or marketing media, ask yourself the following series of questions (in order). In the end, you’ll have a much higher comfort level in where you are spending your marketing dollars. 1-     Which of the following am I in most need of accomplishing?: a.      Attracting the right new customers b.     Encouraging my current customers to connect more with my business c.      Increasing the frequency of visits by my customers d.     Finding and reengaging with past customers 2-     Does what I am considering investing in help me meet my most pressing need in question 1? (If not, go no further – don’t waste your money.) 3-     Who, exactly, is my target audience? Take a few minutes and describe exactly who you are trying to reach. Is it all the adults in the restaurant at 8:00 on a Saturday night? Is it is every family who lives within a 3 mile radius of my restaurant? Is it all the business people in the office building next door? (Take a few minutes and describe exactly who you want to reach – be as specific as possible.) 4-     What message am I trying to send them? (come in for dinner this weekend. Try my lunch specials.  Celebrate your birthday with us, thanks for your business, etc.) 5-     What media will reach them most effectively? There are literally hundreds of ways to reach your target audience. Are you going to use direct mail, email, radio, tv, Twitter, Facebook, etc. Decide your media as a final step before implementation. Finnally: Do something! Don’t just think about it…act. You’ll be thrilled with the results, if you answer all five of these quaestion. For a comprehensive report on “The Four Hosrsemen Of Restaurant Marketing, and How to Make Your Marketing Dollars Pay Huge Dividends, visit http://Your-Marketing-Works.com/horsemen